Vidyashilp University | Branding | 2023 | India
Agency Credit: ABND, India
Since its inception, Vidyashilp Education Group has been a strong name in education since 1982. Vidyashilp aims to sculpt education, and not its students - an idea that makes them globally recognised for their core responsibility of transformation.
CHALLENGE
The main challenge was to establish a foundation for the university through a defined positioning,
as well as a strategic visual and verbal plan.
SOLUTION
The idea of ‘Vidyashilp’ is to ‘sculpt education’. Using this as a premise, the brand was built on
the foundation of placing the student at the center of the University. The student is defined as 'YOU', which is described as to look beyond labels, and actively participate in shaping the future.
I began by brainstorming logo sketches centered around the themes of 'transformation' and moulding.
Among them, a select few emerged with strong brand recall potential.
Wall graphics were created for important locations like the university library, focusing on inspiring and motivating students to think differently. Additionally, an interactive wall (shown in the left image) was designed for students to share their dreams and goals.
A robust engagement strategy was developed across social media and digital platforms to highlight the offerings at
Vidyashilp University and illustrate how the education system is tailored for an enriching student experience.
A series of gowns was designed for the graduating students across various academic levels (undergraduate, postgraduate,
and doctorate). Incorporating pleats added a refined and elegant finish, creating memorable gowns for the students.
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